Softsheen Carson Dark and Lovely Permanent Hair Colors, Vivacious Red - 1 ea Fade-resistant rich conditioning color with moisture seal technology. Locks in true-to-tone color and shine. Coloration nutritive intense anti-affadissement. Up to 100% gray coverage. Now from the No. 1 permanent haircolor brand in the US ethnic market. An innovative formula that delivers vibrant, fade-resistant color and shine.This formula contains Dark and Lovely's exclusive Moisture Seal Technology for double the conditioning power - especially designed to help protect relaxed and natural hair while coloring. The result is silky, shiny hair and luxurious, rich color. After color conditioner - Multiple applications. Non-drip liquid cream-gel - Easy, no mess application. Low ammonia formula - Pleasant fragrance. Aloe vera & sunflower oil - Rich moisturizing ingredients.Double Conditioning Power: Moisture seal technology. A super-rich conditioning cocoon wraps around the hair strand to help protect it from dryness and damage even after multiple shampoos....